Maruti Suzuki collaborates with Uttar Pradesh Gramin Bank

Maruti Suzuki India announced the signing of a MoU (Memorandum of Understanding) with Uttar Pradesh Gramin Bank, one of the country’s largest regional rural banks, to enter into a strategic vehicle financing partnership for customers. Aimed at providing retail financing solutions for new cars, pre-owned cars, and commercial vehicles, this collaboration is set to enhance the accessibility and affordability of Maruti Suzuki vehicles. The latest retail car financing tie-up marks the 50thretail finance partner for Maruti Suzuki, as a part of the company’s continuous efforts to offer finance options that suit the varied needs of its diverse customer demographic.

The collaboration with Uttar Pradesh Gramin Bank will leverage the growing customer base of the bank to benefit diverse Maruti Suzuki customer profiles and offer them a range of comprehensive financing solutions. The strategic partnership will also offer competitive financing offers that are tailored to provide greater customer benefits.

The MoU was signed in the presence of Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India, and Yadav S. Thakur, Chairman of Uttar Pradesh Gramin Bank, along with other senior officials from both organisations.

Commenting on this partnership, Partho Banerjee, said “Our partnership with Uttar Pradesh Gramin Bank marks a significant milestone as we onboard our 50th retail finance partner. This reinforces our commitment to making car ownership simpler and more affordable for customers across India. By expanding our reach through this strategic alliance, we aim to empower buyers with competitive, customer-friendly financing solutions that enhance the overall purchase experience. We remain focused on delivering seamless, tailored finance options, and this collaboration strengthens our vision of providing the Joy of Mobility to aspiring Indian consumers”.

Yadav S. Thakur said, “At Uttar Pradesh Gramin Bank, empowering customer aspirations is at the heart of everything we do. Our partnership with Maruti Suzuki, a leader in the automotive industry, is a strategic step towards enhancing our service offerings and delivering greater value to our customers. This collaboration aligns with our 'Customer-First' mission, enabling us to provide accessible and affordable vehicle financing solutions. We look forward to helping more individuals and families across the country realise their dream of owning a Maruti Suzuki vehicle.”